In a recent meta analysis, Grocery TV discovered that consumer packaged goods (CPG) brands averaged a 14% increase in incremental sales when advertising through its in-store retail media network.
Article
| Apr 22, 2024
Following performance measurement is the most important factor in allocating budget to retail media, according to 56% of US consumer packaged goods (CPG) manufacturers, per a December 2023 survey from Skai and Path to Purchase Institute.
Article
| Mar 8, 2024
Consumer packaged goods (CPG) brands have attempted to break into D2C ecommerce in recent years, to varying degrees of success. How can they avoid unprofitable strategies and develop a viable D2C ecommerce channel?
Report
| Jun 5, 2023
In 2024, retail media ad spend will grow 28.6%, coming to just under $60 billion, per our forecast. To reach that potential, retail media networks (RMNs) need to identify what attracts advertisers and set them up for success. Here’s how three consumer packaged goods (CPG) leaders are thinking about retail media.
Article
| Nov 20, 2023
Amazon Fresh, despite failing to gain traction with its brick-and-mortar endeavors, is trying to assert itself in the grocery space. Its customer base, though much smaller than competitors like Walmart and Target, is attractive to consumer packaged goods (CPG) advertisers because those shoppers are open to trying new products.
Article
| Oct 12, 2023
The store is no longer the only place where consumers can discover and shop for consumer packaged goods (CPG) products. Younger generations are finding products via search and social media, while Amazon Prime Day offers shoppers the opportunity to stock up on essentials for less.
Article
| Oct 2, 2023
In-store sales data is a massive opportunity gap. The biggest gap between how retail media networks (RMNs) perform today versus their most desired attributes was with in-store sales data. With nearly 90% of grocery sales still occurring in physical stores, RMNs that deliver seamless omnichannel sales attribution will be well positioned to capture consumer packaged goods (CPG) advertising budgets.
Article
| Sep 25, 2023
Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent “Behind the Numbers: Reimagining Retail” podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.
Article
| Sep 22, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
Audio
| Sep 20, 2023
Forecasts
| Dec 23, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 23, 2023
Source: Insider Intelligence | eMarketer
Here’s how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers—including Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart—according to the attributes they value most.
Report
| Sep 12, 2023
Forecasts
| Jul 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Jul 31, 2023
Source: Insider Intelligence | eMarketer
Article
| Apr 2, 2024
Two-thirds (67%) of US consumer packaged goods (CPG) brands expect digital or physical coupons to be a part of retail media network offerings, according to an August 2023 survey from Coresight Research in partnership with NielsenIQ.
Article
| Apr 9, 2024
eBay recently posted ad revenues of $367 million in Q2 2023—a growth of 35% YoY—in its latest earnings. But much of that can be tied to innovation in its ad types, improved measurement capabilities, and expanded third-party ads. eBay’s market also gives it a retail media opportunity outside of consumer packaged goods (CPG). Let’s break down what eBay is doing right.
Article
| Aug 14, 2023
Consumer packaged goods (CPG) video ad spending will also grow quickly as companies double down on branding. CPG will increase video spending by 22.9% YoY in 2024 to reach $17.07 billion. Growth will slow to a market average of 14.9% in 2025. Technology and media will lead in video ad spending growth in 2025. Both will increase ad spending by more than 17%.
Article
| Mar 8, 2024
Shoppers are beginning to trade back up to premium CPG brands: While volume growth is recovering at Unilever and Kimberly-Clark, pressure on lower-income consumers is hurting Nestlé and PepsiCo.
Article
| Apr 25, 2024
Following performance measurement was the most important factor in allocating retail media spend, according to US consumer packaged goods (CPG) manufacturers, per December 2023 data from Skai and Path to Purchase Institute.
Article
| Mar 11, 2024
Sales growth in the fast-moving consumer goods (FMCG) category on Douyin was even more noticeable, per Nielsen, with strongest growth in the food staples, mother and baby goods, and dairy product categories. Retail livestreaming ecommerce sales growth is far outpacing total retail ecommerce.
Article
| Apr 11, 2024